I assisted a lifestyle photoshoot today, and the aesthetic is minimalism. It makes me wonder what it is about empty spaces that’s so appealing. What is it about the absence of things that screams wealth? It almost seems like an oxymoron — the more you have in your bank account, the less you have in your possession.
Having just spent 8 hours in a 2 million dollar condo garnished with furniture, rugs, bowls all imported from Scandinavia, I felt like the dissonance in my brain was screaming, ‘I don’t get it!’
What I did get was how pleasing it all looked — in person and in photos, and it reeked of luxury… or the lack thereof, which ridiculously high lighted just how luxurious it all was.
How does anyone feasibly live a minimalist catalog life? First, throw out 90% of your things. Only keep stuff that adhere to a strict 12 shade beige palette. Sparsely sprinkle your wardrobe with a maximum of 3 clothes. Have books, but only if they’re Phaidon and the covers have no color. Do not keep things that indicate you have human hygiene needs. — toothbrushes, toilet paper, shampoo, laundry detergent, throw those out. But fear not, you are allowed to keep lotion as long as they come in scents like leather, fir, or nightfall. Have only one pair of shoes, but miraculously show up to events and work with an array of soles that you throw out as soon as you get home. You don’t want that clutter! No electronics unless it’s a tablet that you can place on your night stand that has nothing else on it but a sprig of rosemary.
Over all, I had a great time today. I got to work with a photographer whose work has had me drooling over since 2015. And I think it was the scarcity of things in her photos that first drew me to her. She uses a lot of light and space, and not a lot of things.
As much as I like to make fun of minimalism, I’m a fan.